Amgen Training & Development

Rob Amgen

Having a fragmented set of marketing strategies based on differing metrics was leading to confusion when it came to measuring KPIs globally. Amgen were already in the process of unifying this into a single model but their biggest hurdle was understanding how to realign the mind-set and working practices of the global marketing workforce.

Astellas EAU Networking Tools

Rob Astellas

Design and develop a task-based hybrid iPad and web platform application that would be used to facilitate a more fluid conversation between exhibit delegates and corporate representatives.

Amgen ERA-EDTA 2011

Rob Amgen

Design and develop a new method of providing complex medical information to exhibit delegates that engages them on a new level and provides a mechanism that ensures better knowledge retention and brand awareness.

DSI Connect

Rob Daiichi Sankyo

The rep-driven sales force arms race had come to an end and the pharmaceutical sales model needed to change. And with it, this pharmaceutical giant needed a new engagement strategy. The focus had to change from that of relationship building to one of information delivery, communicating the benefits and risks of adopting specific products and their differentials from one another.

Vimozo Brandchannel

Rob Photosound

Create taxonomy, structure and visual design for this white label product (“BrandChannel”). Commissioned by Photosound Communications on behalf of one of their clients.

Prolia BrandChannel

Rob Photosound

Create taxonomy, structure and visual design for this white label product (“BrandChannel”). Commissioned by Photosound Communications on behalf of one of their clients.