Amgen Training & Development

Rob Amgen

Having a fragmented set of marketing strategies based on differing metrics was leading to confusion when it came to measuring KPIs globally. Amgen were already in the process of unifying this into a single model but their biggest hurdle was understanding how to realign the mind-set and working practices of the global marketing workforce.

Amgen ERA-EDTA 2011

Rob Amgen

Design and develop a new method of providing complex medical information to exhibit delegates that engages them on a new level and provides a mechanism that ensures better knowledge retention and brand awareness.