About Me

Rob Uncategorized

Hi, I’m Rob

I like producing performance-oriented business solutions that enhance and optimize user engagement.

Hi, I’m Rob   

[eb_page_meta]I like producing performance-oriented business solutions that enhance and optimize user engagement.

I am a Certified Scrum Product Owner/Practitioner with over 18 years of digital experience. I create products for a global organisations that fully embrace user centred design and my experience spans many diverse market sectors.

Since 2011 I have specialised in direct consumer engagement focussing on the psychological aspects of choice. I prefer to take a holistic approach ensuring that business requirements are implemented in the correct manner so as to provide the best user experience.


Rob is innovative, clear-headed, enthusiastic UX strategist, and has great attention to detail. He’s not afraid to challenge the client, or the creative, and his passion ensures he’s fun to work with.Agata Zacharzewska - Strategy and Planning Manager at Vodafone

Clear and concise communication; incorrect assumptions, unclear goals, over engineered functionality – these are all the hallmarks of an abundance of enthusiasm trumping grounded understanding – for the needs of the stakeholders, the product and the user.

I take a systematic approach, any research is tailored to the needs or constraints of the project, be it content analysis, desk based or field research, quantitative or qualitative. The project output is consistently aligned with user expectations and business needs by iterating often over small increments in a fail-fast format thereby minimising wastage.


His breadth of knowledge has helped to explore a variety of ways to communicate complicated messages to consumers.Nick Hill, Proposition & Product Development Manager at Money Advice Service

Pre-2000 I was a qualified MCSD specialising in creating dynamic websites using SQL Server and Active Server Pages. Relational databases were my thing and I think that’s where my love of mentally modelling things started. Its is also when I took my first unintentional steps into User Research and Testing.

I realised that it was all well and good thinking my creations were the pinnacle but what really mattered were the opinions of others – more specifically, the end users.

In my spare time I delved heavily into Macromedia Flash, loving the ease in which ideas could be visualised and interfaces made responsive and rich. I  learnt quickly the limitations (and workarounds) of AS1 and AS2 and finally heralding the arrival of AS3, only for Flash to fall resoundingly on its face.

Meanwhile, my working life had progressed through the realms of database architect, solution architecture, technical business analysis to emerge ultimately as a User Experience Architect, a role that encompassed learnings from all my disciplines – technical, creative and psychological.

I haven’t looked back since.


Vodafone (UK)
Canon Europe
Barilla S.p.A.
The Money Advice Service
Bristol Myers Squibb
Daiichi Sankyo
Astellas Pharmaceuticals
GlaxoSmithKline (GSK)
Shire Pharmaceuticals
Hewlett-Packard (Marcomms)
Microsoft UK
British Petroleum
Schlumberger Geoquest
Sporting Index
Game Account
ITE Group
Sony Europe
Cavendish Music
20th Century Fox
Fox Interactive
Boosey & Hawkes

Tullo Marshall Warren (Creston)
BAE Systems Applied Intelligence
AGI Media
Publicis Dialog