Art is not what you see, but what you make others see.Edgar Degar - one of the founders of Impressionism


UX Optimisation Lead

The largest leisure, travel and tourism company in the world needed a little help optimising its optimisation –
Hey presto! “Optimisation Squared” (and a feasible, measurable backlog!)


  • Business transformation
  • Team building & mentoring
  • Increased communication
  • 800% productivity increase

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UX Proposition Lead

A radical concept in auto finance
launching a market 1,300 miles away needed a bit of forethought and some assumptions challenged.


  • Lean UX
  • Clan-based agile process
  • End to end process
  • Offshore 3rd party dev (x2)

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Hi, I’m Rob.

I like producing performance-oriented business solutions that enhance and optimize user engagement.

A Service Designer/UX strategist with over 18 years of digital experience, I create products for a global organisations that fully embrace user centred design helping define their form, behaviour and content.
I specialise in direct consumer engagement focussing on the psychological aspects of choice – I prefer to take a holistic approach ensuring that business requirements are implemented in the correct manner so as to provide the best user experience.

  • Customer (CX) & User experience (UX) architecture
  • Qualitative & Quantitative User Research
  • Analysis & interpretation of User Needs
  • Digital product strategy & direction
  • Information & Data architecture
  • Product & Proposition management
  • Senior stakeholder engagement
Rob is innovative, clear-headed, enthusiastic UX strategist, and has great attention to detail. I’ve worked with him on a key strategic project for Vodafone UK, and he brought an incredible energy and desire to do great work.Strategy and Planning Manager @ Vodafone


UX Lead (Marketplace)

Tesco were in the initial stages of planning a major transformational program of strategic business significance. However, they lacked the consumer insight required to create a world class trading platform to underpin the UK’s fastest growing marketplace.


  • High volume transactions
  • Team building & mentoring
  • End to end UX
  • Visual design

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UX Lead / Service design Lead

The largest telecoms company in the western world had recently seen a sharp decline in the number of people applying for roles across their organisation. They needed a new way to inspire prospective new hires to work for them – rebooting their UK careers site.



  • User Interviews
  • End to end service design
  • Stakeholder management
  • Reduced cost per hire
  • Increased attrition

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nPower Total Petrochemicals Tesco Sporting Index Sony Schering Plough Money Advice Service Hewlett-Packard Glaxo Smith Kline 20th Century Fox Interactive Daiichi-Sankyo Inc British Petroleum Boosey & Hawkes Astellas Pharmaceuticals Amgen Pharmaceuticals

Even More Work


Daiichi Sankyo
DSI Connect


Money Advice Service
Annuities CX


Training & Development


Networking iPad App